Today there are many marketing tools to promote your business online. And among the many today we will have a deep discussion about the pay per click management services and how it is an effective tool for you. PPC is one of the best tools for high ROI that is helpful in driving traffic to your website so let’s start with what is pay per click advertising?
PPC ads are the ones that you often see on various websites or the google home page on the right hand side under the banner of ads. These ads are seen when people search for specific keywords. The ad campaigns are created and run on several websites simultaneously as desired and the advertisers pay to the publishers only if their ad is clicked.
What PPC do?
Total control over your campaign: you get a complete control as these ads are easy to handle.
Highly targeted: you can create demographically filtered campaigns to get relevant leads and as well use other filters.
Pay only for performance: yes you pay only for when it’s clicked so no results, no payment.
Timing: you can time your campaigns for hours when you think you might get more relevant leads.
Website analysis: this includes analysing any irrelevant content, or keywords checking for any navigation issues or slow loading speed.
Keyword search: you will need to research and finalise the keywords related to your products and services that user’s use very often to get search results. Your campaign will further bee based on these keywords. As your ad will be seen only if it matches the keyword that the user is looking for be diligent in your research.
Campaign structure: the campaign structure is then made with ad words, budget, location targeted and other settings. In fact there would be multiple campaigns each targeting one or two ad words.
Campaign management: this involves continuous research and monitoring of the campaign for their testing and evaluation so that you can maximise your ROI after analysing the statistics and continuously improving your subsequent campaigns.
Things to keep in mind while panning your campaign
What you want to convey?
Your messages should be compelling enough to tell visitors what they want. Try and offer a solution.
Who is your target?
Track analyse and evolve accordingly. If you are operating in Delhi of course you won’t be serving in Chennai so know your target to avoid that extra cost of irrelevant clicks.