8 Effective Strategies Proven to Boost Conversion Rate Optimization of the PPC Campaigns


Pay Per Click (PPC) Campaigns are known to bring the great set of business advantages to any company and that’s the reason why this digital marketing strategy is so popular. Believe it or not! The manner in which a company deploys its SEO campaign, PPC campaign or both becomes the deciding factor for the conversion rate yielded. There are various techniques that could jet fire your marketing campaigns for better brand value, sales, revenue and all round profit only if you know how to deploy them. In this blog, we would be discussing eight major pointers that would help your paid campaigns perform even better.

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Refreshing Summer Team Outing to Jim Corbett National Park Loaded with Fun Activities


Long summer days call for refreshing vacation!

To beat the summer boredom and to refill our team’s fun quotient, AKS organized a fun-filled adventurous tour to Jim Corbett on 19th and 20th June. The tour was a short two-day vacation to the most scenic wild habitat located under foothills of Shiwalik mountain range. We believe that frequent team outings and activities facilitate the bond formation in any organization, so we took this opportunity to create wonderful memories worth taking along.

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Android vs iOS – Which Platform should you Consider for Your Business Application Building

Android mobile app development

Often budding startup businesses ask the question “Should I choose Android or iOS platform for business application building?” The answer to this question could depend on various factors which we would be addressing herein.

We know that having a website is not enough in this business progression; a dynamic website is a great way to display your business goals, products, and ideology. But in order to reach your customers in a personalized manner, you would require a mobile friendly application. Applications give a personalized experience to your customers by addressing their individual requirements. You could consider any one of two famous application platforms, Android, and iOS, or both depending on what your business objectives are.

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Responsive Website Design vs Custom Website Design: Which One should you choose?

responsive website design

Promoting business through internet is no new concept, in recent years we all have seen the unbelievable responses, even offline businesses are upgrading themselves to online. Whether you wish to develop a blog, e-commerce portal or your company’s website, having a reachable platform has numerous advantages in terms of business and brand value creation. We should first of all understand that to make a website or a distinguishable platform you would need an appealing interface, without which a website can’t survive the competition.

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Top 7 Reasons Why Every Budding Startup Should Invest in Content Management System

content management solutions

How often you shop online? I know there are offline markets available but the comfort and ease of shopping online is just so amazing. Internet businesses are on hype, so whether it’s for clothes, groceries, electronics or anything else, we have humongous options all around. We know that we use Google search engine for almost every query and the website that pops on top gives us information and solutions for those queries. Having a website which displays your products and services online is just too important in this market scenario and if you are novice to web technologies and implementations then content management systems could be your ideal solution.

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