Which is the best online marketing strategy to create instant sales? Ask any marketer and they will promptly suggest PPC! When it comes to marketing your product in the online world, digital marketing comes to be of great use. There is something for every need, you have SEO to create visibility without paying money and then there is PPC which brings instant visibility but only when you pay a little commission to the Google. Paid marketing has really expanded all these years and it is not just a strategy that is only used by the elite businesses. PPC is for everybody, be it a small business or a multi-process business.
PPC can be done all by yourself, however, expertise in it is essential to safeguard your money and that’s why you need to reach to expert Pay per Click Management Services in Australia. Nearly every business is deploying it and generating leads is becoming difficult each day. Even the masters of PPC are likely to face a few challenges when they begin the campaign for their clients. It is always good to identify the challenges because only then one can be able to find plausible solutions. Here are five major challenges that can be faced by your PPC campaign, take a look:
Low Click-Through Rates – Click-through rate is the measure of the number of visitors that hit your ad-copy after finding it on the internet. CTR is an important measure in both paid and organic world of marketing. The value of CTR you attract from an ad-copy is greatly affected by the keywords you are targeting, ad content, and structure of the advertisement. 3 to 4% CTR is considered quite a good number and the best way to boost the number is to raise the bid and experiment more with ad-copy.
Low-Quality Score – Higher bidding can be a serious problem for your reserved PPC budget and to counteract this you need to increase the quality score of your ad-copy. Quality score is assigned by Google as a metric to rank different PPC ad creators based on a number of factors. The higher your quality score will be the lesser you are going to pay for placing your ad-copy. You can optimize your ad-copy, create a relevant landing page, decrease website loading time, and take other actions to increase it.
Increased Ad Spend – PPC ads can be hefty especially for the businesses that don’t know how to do it right. Focus on really competitive keywords will eventually increase your ad spend without any benefit. Most businesses tend to face this challenge right when they are starting off in the industry. It is important enough to measure simultaneously and place a bid appropriately before you commit some major losses.
Higher Bounce Rate – You might have succeeded in the motive of capturing the right kind of audience but is there higher bounce rate? PPC ads face this trouble when the target customers make a click to the ad-copy but then bounce back once they arrive on the web page. The thing that possibly gone wrong is that the landing page isn’t fully optimized, you got to find ways to make your prospective customers stay on the website. Create separate landing pages for every ad copy and try to adapt proven tactics.
Low Conversions – The ad-copy may be perfect looking and could even be making the users stay for long on your landing page, yet if the leads aren’t converting then there is just no use. Low conversions are characterized when there is an underlying flaw in the landing page; you probably aren’t focusing on call-to-action properly. Put images, headings, content, and call-to-action button in a way that it can invoke sales.
The strategy is the key when you are planning to make conversions with PPC!