Category Archives: ORM

Top Social Blogging Websites That Must Be Included In Your ORM Portfolio

“It takes twenty years to build a reputation and five minutes to ruin it” – Warren Buffett

Reputation is the most crucial factor of a business, it runs you the show and without it, you will hardly make a distinction in your industry. It is important to create and develop the reputation for your brand and it is essentially a long haul process. The moment you create your business, you start working on making it as reputable as possible. Things such as customer satisfaction and transparent communication play a great role in creating your business’s reputation. But if you are planning to go online with your business then you definitely need a lot more than that.

Managing online reputation management in Australia can be tricky sometimes. Online businesses are making their presence on the internet and reputation woes are hitting a big time. Your clients and customers have access to various platforms that they may use to build or shred your brand’s reputation. If you want to play it safe then here are a few social blogging websites that you must include in your portfolio –

1. WordPress WordPress is a popular blogging website that is trusted by the users across the world. You have two options to deploy WordPress by either having a self-host or using the free hosting service provided by WordPress. The major advantage of using WordPress is that you can customize it as per your liking and people definitely enjoy reading blogs on it.

2. Blogger If WordPress isn’t your thing then Blogger may be the right social blogging website for you. Blogger is the social blogging website by Google and it is hosted entirely by Google itself. You can simply create an account to publish your blogs and you will gain the SEO edge. Publishing a blog is as easy when you implement Blogger for your brand.

3. Reddit Reddit is a famous social media website with a massive user base. The basic advantage of using it for ORM lies in the fact that search engine crawler frequently visits Reddit meaning that content that you put there will have higher chances of being found.

4. YouTube Do we really need to tell you about the importance of being on YouTube? It is the largest video streaming platform in the world and the content you put here is highly helpful in framing your brand value. It is the second largest search engine after Google and has a huge potential to transform reputation if you can think creatively.

5. Flickr – Images can speak things that words can’t, Flickr serves the same purpose in your ORM strategy. It is one of the largest image and video sharing community where you can tag with relevant keywords. You can simply create an account here and post images that your users will be able to find.

6. Tumblr Tumblr is a microblogging and social networking website that can be customized depending on your individual needs. You have the privilege to follow, like and explore the interesting stuff put by other creators as well. This is the best social media platform to put out the creative identity of your brand.

7. Facebook – Facebook is a social media platform that hardly needs an introduction. It has made a strong presence in the online space and at present, there are 17 million active Facebook users in Australia. Whatever you do on this social media platform can be heard loud and clear by millions of people hence it is important that you focus on it.

Keeping a focus on these social websites will greatly support your reputation efforts. You can also reach to expert ORM Services in Melbourne to create an effective strategy for handling the brand reputation.

6 Upbeat Online Reputation Management Strategies That Every Australian Business Must Incorporate

We have been taken over by the Internet just as it is in an invasion. With the prominent use of handheld devices and affordable ISP plans, using the internet is the easiest task we know. We get up each day with checking the messenger and scrolling the social media profiles. Who would have actually thought that someday our lives will revolve around the virtual world of the internet? We now have the privilege of best services right at our fingertips and a well reputed online startup is bound to make you successful.

Reputation is a factor that drastically affects businesses. A well reputed online business attracts more audience and gets the profit growing. Australia currently has 85.1% internet penetration and the number is growing at a rapid pace. The online businesses are tremendously growing in Australia and only a bad reputation is going to stop you from achieving your targets. Online reputation management Australia will turn to be very simple and effective if you incorporate these six upbeat strategies –

1. Make transparency a must – The rule of thumb for maintaining reputation is to keep transparency with your brand image. This means that you need to accept criticism constructively and have to create an image that is honest enough in everything. Don’t make false claims and take your users for granted, they will sense this before you even think.

2. Address faults before they blow up – No matter how fantastic your products or services may be, there can still be times when you can go wrong. Faults regarding services and returns often arise in the Ecommerce industry. Promptly and politely address those issues before it blows up and transforms into a messy situation for your business.

3. Bring solutions to the problems – It is easy to attract customers but the thing that matters is that how well you maintain them. Even the best brands across the world face their share of criticism and require coping up with the issues. You will be told about problems and your customers will prominently channel it through their reviews. The best thing you can do here is to provide feasible solution every time.

4. Connect socially all across – Social media platforms are powerful when dealing with a bad image. These provide you a way to connect with the larger audience and building their trust eventually. By knowing your audience, you can find the best social platforms that you will target. Later, create campaigns and promote positive content through these to attain a positive social image.

5. Track the reviews as promptly as you can – Reviews are personal experiences shared by your customers after they bought your products or services. Tracking them on a consistent basis is necessary and should be done by you. There are plenty of tools available that can help you with this task. Those will instantly remind you about a negative review that needs your focus.

6. Keep the first page on Google maintained – The first page on Google when you enter your company name deserves your maximum attention. It is no less than a business card for your company as people will come to it and will perceive your brand either positively or negatively. If they see words like ‘Scam’, ‘Frauds’, etc. they are more likely to stay away from dealing with you. So you must keep this space in its good shape, as it will bring you amazing benefits later.
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Consult expert ORM Services Melbourne to enhance the online image of your business and to reap maximum profits. Reputation management is a must when you need to take your business to another level!

6 Reasons Why Managing Online Reputation in Australia Right from Beginning is Important

Digital media is adapting to newer trends each day and we will be observing a completely new picture of marketing in forthcoming years. As more and more businesses are adapting to the new method of online selling, the need for better technological implementation arises at various marketing levels. Gone are days when your business used to sell products to customers without an active outlet to submit their feedbacks. Now the marketing scenarios are changing and so does the customers, brands that don’t value customer opinion can lose in the race.

You can find a variety of packages to handle online reputation management Australia, but do you really need it? Of course! You need a strategic ORM (Online Reputation Management Strategy) even if you have just begun your online business. These are six major reasons why you need to pay attention to reputation management right from the initiation of your online business –

1. Earns qualified customer trust – Trust is a valuable factor in establishing any brand in both online and offline market. When you step into an online venture you must ensure that you begin by creating a positive reputation. Your online reputation can impact your business in long run hence establish as many trusted customers as possible. This can be done by understanding your customer’s concerns and being genuine enough at each point.

2. Establishes a brilliant brand value – A company can only be made great by establishing a top-notch brand value. The process of doing this is, however, a rocky path, as a lot of efforts needs to be done to keep up with all the negativity that pops up in the process. Even the smaller businesses require a strategic brand reputation strategy to curb negativity at its most initial stage. The earlier you begin building the brand value the better business results you will observe.

3. Promotes brand by word-of-mouth – Word of mouth is of utmost value when a business is online. It not just establishes trust but also promotes a brand indirectly. When people have something positive to say about your brand, you can instantly see a lot more new users pulled to you. All the major new E-commerce brands implement this point right from the initiation of their business because the genuine reviews always win the game!

4. Promotes transparency in process – Not all new business brands are trustable and the reason for this is non-adherence to transparency in the process. People already refrain from buying from newbies and the process becomes even more complicated when certain things are hidden. Reputation management ensures that people perceive your brand in a more transparent manner hence inviting them to business more frequently with you.

5. Grows your digital presence – A company is what it appears rather than what it says! Indeed we humans appreciate things that look good and same goes with a brand. As most of us build our opinion just within 5 minutes of brand exposure, it becomes important that your visitors get the most positivity in that time frame. Online reputation management helps you with this task by enhancing your digital presence on the internet.

6. Brings ample business opportunities – Online reputation management brings substantial opportunities for your business by triggering the right areas. All a business needs to do is to be as transparent and concerned about customers as possible. When things appear perfect and products are valuable, customers get inspired to place more orders than ever before. More sales, in turn, bring better revenue and company growth in future.

Invest in strategic ORM Services Melbourne as you begin your startup. You will see the growth happening exponentially.