Is your online business based on WordPress? You might have a wonderfully informative blog or a service based website to reach to your business clients or target audience. It might also be made to look beautiful with an out-of-box design and a killer theme, but without optimizing the website for the search engine you can never attract the right results. Search Engines like Google, Yahoo, and Bing connects the audience with businesses helping both to exchange services and products. Being searchable has become a priority in the Internet-savvy era and only knowing the right technical implementation will make you take the needed lead.
You can easily optimize your WordPress website to achieve your ranking goals by doing it yourself and alternatively, you can hire Search engine optimization services in the United Kingdom for this task. There is a sure shot implementation that can help you gain the higher ranking on the desired search engine. So, if you are a WordPress lover then here are the tricks to keep your business visible and profitable all the time:
SEO Friendly Themes – The performance of your website is a lot more important than you think and choosing just any WordPress theme is not going to help you at all. Not all themes are created equal and some of them just have too much of the code. You need fast performing themes to attain higher Google ranking for your website.
Optimize the Content – Content is the essence of a website and optimizing it right is the way to attain high rank on the Google. Combine high-quality content with targeted keywords in such a way that they look informative and relevant to your audience. The content should be written for the audience rather than the search engine.
Name URLs Relevantly – Every page on your website or even the posts have a specific URL structure. This URL is highly helpful in making the search engine identify what it is all about. Make your URLs more relevant by naming them correctly. The first four words in a permalink hold real importance for Google and luckily WordPress provides you the option to name your URL based on your post name.
Strategize your Backlinks – Building quality backlinks is the way to attain high ranking on the Google. You need to first identify the right resources that represent greater authority and relevance to your audience. After this, you need to connect the resources based on their relevancy of appearance in the content. You can also link pages to your website but only when it is relevant to do.
Optimize your Images – The search engines are accustomed to reading the text and mostly overlook the images or misinterpret them. Since images constitute as crucial content for your website, it is important enough to rename and optimize them to make them readable enough for the search engine. This can be done by using alt tags for all the images of your website. You should choose relevant image description and embed them in the code.
Pay Attention to Sitemap – XML Sitemap is built to allow a search engine to crawl your website more intelligently. It basically lists all the URL’s of your website with all the additional information to tell when it was last updated and how often it changes. Luckily, WordPress supports Sitemap building with Yoast plug-in and alike.
Titles and Meta descriptions – Optimizing the titles of your page is a highly recommended activity by search engines. It is not just the name of the tab or browser window but it also gets displayed first in the search results followed by the URL and metadescription. Optimizing both title and metadescription will ensure that you attain maximum clicks on your website. Ensuring relevance is a must, also try not to stuff the keywords too much.