Need visibility for your website? Search Engine Optimization appears to be the perfect marketing tactic for it. Organic visibility is greatly relied on by the users and therefore is a potential investment for most of the startups. Small and medium sized businesses need this kind of exposure to stand apart in the prevailing competition.
But not all SEO packages deliver what they promise, leading to disappointments after a few months. Cheap services are often a gimmick to endorse unreliable and unproductive strategies. Here we will discuss how those substantially harm your brand than doing any good.
You will often find the agencies endorsing cheap SEO services in the UK. At first, it will appear to be an excellent idea, who doesn’t want results at low prices? It is all that a business needs when it’s just starting up and there is a long way to go. The thought of initial investment is scary enough and every possible route that cuts the cost to half appears a good one.
There is a huge difference in finding value-for-money service and a cheaper one. Cheap SEO comes with its flaws that are often encountered after several months have been passed. Here are five of those pitfalls that startups often deal with when they opt for cheap packages:
Black Hat Practices – Thought black hat practice has long gone? Unfortunately, black hat practices exist in the current age of digital marketing as well. Most cheap service providers for the SEO use a number of black hat practices that are penalized by the Google and other search engines. There is the dark side of the SEO that small businesses rarely know. These often appear to bring tempting results initially but have no long-term significance in improving the ranking.
Spammy-Link Building – Links are important for the SEO, after all, it is the links that attract visitors to an online business. Yet often the small and medium size startups fall into the trap of spammy link building. The offers provided for the spam link building appear good enough initially but Google completely forbids this practice. Google refers it as “Link Schemes” and doesn’t allow it to be practiced for improving the search engine rankings.
Keyword Overloading – Keywords is the basic foundation of an SEO plan and choosing it carefully is almost always recommended. Most cheap SEO plans go way ahead in using the keywords and bombard the content and links with unnecessary keywords. Practicing unrelated keywords, keywords stacking and stuffing is common enough but is never advised. It is important to keep the content focused on the business rather than creating the click-bait.
Duplicate Content – The content that appears more than once on the internet is termed as the duplicate content. Basically, two different URL’s tend to have similar content in this case inherently confusing the Search Engine as to which link is relevant. Here the search engine tries to find the original content based on various factors and scrape out the duplicate ones entirely. No two links should have the same content since it will badly impact the ranking of a website.
Site Issues – Search ranking of a website is greatly dependent on the optimization factors incorporated in it. On-page SEO is really necessary when you want to increase the visibility of your website on Google or any other search engine. Broken internal links, temporary redirects, multiple heading tags, lack of Meta descriptions and titles can substantially bring down the ranking of a website. Most SEO plans do on-page SEO for the sake of it but that brings potential troubles for your brand in the long run.
Don’t choose the cheap packages; instead, invest in affordable SEO services in the UK. It will turn to be an investment that will contribute to your visibility in the long run.