Service Based Business: Which Social Media Platforms Will Help You Develop A Perfect Online Presence?

Marketing is no longer about the stuff that you make, but about the stories you tell” – Seth Godin

In a couple of decades, we have witnessed a drastic shift in the marketing approach used by the brands. The entire way of persuading and selling has transformed from a static to a dynamic one. Customers are no longer passive, they have an urgency to interact and failing to this will only affect your business. Every brand is believed to have a story that comes from its goals, way to work, ideas, and expected beliefs. This story needs to be projected in a way that the audience appreciates not just products or services but also the entire ideology of the brand.

Social Media Optimization is the technology that empowers your brand to do it all. You can develop amazingly engaging social presence to expand your customer pool and earn greater returns. If you are a small business, chances are that you will be struggling with establishing a strong online presence. At this point, you can reach for an expert and Affordable Social Media Optimization Services USA as they may help you derive desired results with little effort. You can also consider doing it yourself and this write-up is going to tell you how.

The social media strategy that you can follow greatly differs when your online business is all about selling the services rather than products. You need an SMO strategy that can be effective enough to bring you qualified leads. Implementing the right social media platforms is also really important when you are looking forward to reaching the right clients in the least time. Here are some of the most influential social media platforms that you need to keep on top priority in your SMO plan:

Facebook – Facebook is the most prominently used social media platform which is used by more than 1.5 billion users monthly. This is counted as the best social platform for startups and small businesses to make a presence. Creating a Facebook profile is a must especially when you want to make a brand presence and build a strong network. You can create the buzz with the help of organic and paid methods.

LinkedIn – LinkedIn is a platform that connects clients with businesses directly. It is the best professional network that doubles up as a business connecting platform. It serves to be of great advantage for B2Bs and bridges the available gap with the help of authoritative profiles. A sound LinkedIn profile is said to bring incredible offers to a business.

Quora – People have questions that they want to ask, sometimes for the services as well. A well-maintained Quora profile brings you a chance to communicate and interact with the prospective clients. It is easy enough to initiate meaningful conversations which eventually project your business with authority on the internet. A proactive and engaging Quora strategy is bound to build an active following and greater business.

Google+ – Google+ is often the most neglected social media platform and is yet so powerful. It is proven to boost not just the social presence but also enhances the SEO rankings. Google prefers to rank its own platforms higher in the search results and you need this kind of exposure when you are a service based business.

YouTube – YouTube is the second largest search engine and provides an excellent social edge to service based businesses. However, it needs to be used right in order to gain maximum branding benefits. B2B and B2C businesses should consider putting engaging content on YouTube, which isn’t that easy but is yet worthy of creating a brand image. Enforcing this social platform will be the next step to your social media presence.

How To Manage Your Personal Reputation In Most Strategic Way and Attract Quick Result?

You would have already known the value of keeping a good reputation when one owns a brand or a company. Anything that the customer posts on social media or internet-based platforms is likely to affect the brand reputation of a company. It becomes vital enough to keep a track of negativity as in the long run it is likely to affect the value of a business. Most of us believe that it is only the companies and brands that require maintaining their reputation but you are wrong. Even individuals need to maintain their public image and reputation in this age. The moment people listen about your name they begin searching on Google and whatever displays the top results will influence the decision of the client.

If you are an influential personality like a lawyer, entrepreneur, or a specialist in any other field then there can be chances that your prospective clients might be looking for you. Choosing professional personal reputation management services will be excellent for you. Outsourcing companies can help you with this kind of reputation management and will provide you strategic implementation at a low cost. If you are willing to manage your personal reputation yourself then here are a few steps that you can take to attract quick results:

1. Research About your Name on Google – The first thing that you can do as a professional is to research for your name on Google search engine. Did you found any negativity on the first page of the result? If everything is fine then you can relax and skip on personal reputation management but if there is even a single negative comment then work on it before the issue becomes huge.

2. Know what’s possibly wrong with the Reputation – You now know the problem regarding your reputation, the next step you must be taking is to know what’s actually wrong. Did your client put up those comments? Or are they simply the haters trying to shake your real image? It is certainly important to know about the cause of the bad reputation.

3. Create or Ask for the Positive Content – Content is powerful enough to transform your reputation on the internet. When used positively, you may be able to overcome the negativity threw up by the people. You can either create content yourself or can ask your clients and associates to submit testimonials about you. Asking for the content will be a positive step and it will be genuine content for your help.

4. Connect with Other Influential People – Reputation building is a consistent activity that requires a push from all the sides. When you have a name which is searched by people, you must consider connecting professionally with others. Choose the influential personalities to add to your own network and promote each other’s activities by consistently participating on various platforms.

5. Manage your Social Media Accounts – Social media accounts are influential enough in maintaining the personal reputation. It is the second place after Google where your upcoming clients will want to research about your brand. Consider to eliminate all sort of negativity from your accounts and put the best face forward.

6. Track and Adapt Depending on What you Witness – Personal reputation management requires consistent efforts to show results. All the above-mentioned steps need to be combined with effective tracking and adaptation in order to bring the perfect results. Try to keep a written account of what you are doing and what results have you got, this will help you be on the right track.

Still confused as to how you should handle online reputation? Hire expert Reputation Management Services USA to be identified as a leader in the industry!

Local Business Guide: Why Should You Actually Care to Have a Dedicated Website?

Small and medium scale businesses are greatly relying on social media platforms to fetch the right customers. The reason behind such a trend is the ease of operating social media channels and the least expertise needed. There is a surprising statistic that of the total businesses that use Facebook social media, 52% of them have captured at least one customer. Social media is indeed the most influential digital marketing tool for the businesses but local businesses are certainly missing plenty of business while neglecting the website development.

Having a website is extremely important for small businesses and often the fear of greater investment and significant work drives inspires them to ignore this idea. The website development task is easy when you reach to expert Custom Web Development Services USA, they will create the perfect platform where traffic from everywhere can reach. Social media platforms may be perfect to boost visibility in the least time but it can never beat the value of a perfectly deployed business website. These are a few important reasons why having a dedicated and well-maintained website is important for local businesses:

1. It is the Best Place to Connect with Customers – Small and medium scale local businesses often needs to set up a presence on the internet before even thinking of attracting traffic. A website is the best place to do so, it not just brings forth the opportunity to tell about your brand but is also a firm online identity for your business. You are likely to connect and meet your potential audience when you have a dedicated website.

2. It Shows up in Local Search Results – Local results are the search results that get reflected when a prospective customer in your area is trying to access services or products offered by you. Without a dedicated website, it is extremely difficult to show up in local searches. Whenever somebody will be looking for services similar to yours they will hardly be able to find it.

3. SEO is Predominantly Dependent on the Website – Search engine optimization enhances the overall visibility of your company by paying specific focus on certain essential factors. SEO is predominantly dependent on the availability of the website and is therefore necessary. Only 17% of the businesses are investing in SEO and that’s why losing a major portion of their business.

4. Google Maps only Depicts a Business with a Website – Google Maps is helpful in directing prospective customers to your business location especially when it’s local. Businesses need to list in Google My Business profile to rank on Google Maps but aren’t as easy. There are plenty of factors such as domain authority and backlinks that help with this visibility. But these results are hard to achieve without having the website in first place.

5. Customers just Don’t Trust a Business without Website – Reputation is a major factor when it comes to online business. No matter if it was Facebook or Instagram where a visitor discovered you first, if you don’t have a credible website then you are likely to miss the opportunity to do business with them. Social media gives a partial view of the brand but with the website, they have something legitimate to claim. Also, you have the power to customize user experience with your own website.

6. Overall Traffic is Greatly Diminished in Absence of Website – Website traffic is the most important criteria for an online business and the absence of it is no good. When there is no website, you are likely to miss out on a collective traffic. This results in lesser visibility on the Google and lowers brand value. The conversion rates are bound to fall and you will somehow be missing on some excellent future benefits.

Choose expert Custom Web Development Services New York to overcome all the above-stated challenges and make maximum profits out of your business!

Five Must Have WordPress Plug-in That Can Exemplify Your Website and Make It Professional

WordPress is an excellent CMS that allows you unlimited ways to customize and design your website. Contrary to popular belief, WordPress isn’t just for the blogging you can develop an interesting website with this CMS. Around 74.6 Million websites depend on the WordPress in one way or the other, including free hosted or self-hosted platforms. The best thing about WordPress is that it lets you develop an effective website independent of the business domain you are in.

You can reach to expert WordPress Development Services in the USA to create an impressing and professional website. However, you must keep in mind that right Plug-in plays a great role in exemplifying the qualities of your website. We have picked five specific ones that you can’t afford to miss when developing your WordPress driven website, here take a look –

1. Jetpack – Jetpack is a free WordPress plug-in powerful and packed with awesome features. It’s a must have plug-in for your website if you wish to improve the offered features of your website. It is an all in one plug-in to take care of security, site performance, site appearance, image optimization, and a lot more. This plug-in creates a sitemap for your website so the search engine can index your website and make it appear to the users across the internet.

2. Yoast SEO – A website without an edge in Search Engine is just as useless as owning none. SEO is an important activity that every website needs to do at one point or the other in its lifetime. If you are going to create a WordPress website, enhancing your search engine capabilities with Yoast SEO can be greatly beneficial for you. It allows you to choose keywords you want to target and also provides you the privilege to add image alt tags, Meta descriptions, and heading to the content you are submitting. With this kind of content, you will ultimately be extracting higher visibility and user clicks.

3. MailChimp – No matter what kind of business you may be doing, Email marketing is a major activity for personalized communication with your clients. MailChimp plug-in allows you to create Email campaigns, send it to clients, manage subscribers, and track the campaign process at a single destination. The great part is that this Plug-in is free and you can use it to develop amazing subscription form.

4. Disqus – Disqus is a powerful and popular commenting plug-in that replaces the WordPress comments. You now may be wondering why you need it; it helps you increase the reader engagement, grow audience, traffic and monetize. It also improves the SEO ranking with the user generated content. It keeps the spam out of your comments and unifies commenting over more than 4 million websites.

5. Wordfence Security – Security is an essential feature that your website can’t afford to compromise upon. You can keep your WordPress website secured by installing Wordfence security plug- in. This plug-in provides features such as firewall protection, malware scan, traffic monitoring, and security. You can also expect this plug-in to monitor 404 errors, login, logouts, humans, and robots. This plug-in can be really beneficial to safeguard your website.

There are plenty of plug-in that can help your WordPress website, ask expert WordPress Development Services in the USA to have right assistance.

Common Mobile Application Development Mistakes That Can Make You Lose Business

Businesses dependent on technology requires adapting to it as quickly as they can. No matter what kind of startup you may have, adhering to new trends and evolving the business technology should always be your priority. Having a well-working mobile application is something that will bring you potential returns. It is known to bring maximum conversions even more than what a mobile website can do.

As per the 2017 mobile marketing statistic, there will be 218.3 million users in the USA accessing the internet through their mobile phones. Also, this number is predicted to grow a lot more in forthcoming years. Since a huge user base is blooming on the mobile device, it becomes essential to invest in Android or Custom iOS Application Development Services. Having a professional mobile application will enhance your customer interactions while bringing repetitive sales.

If you already have a mobile application for your business or simply planning to get one, it is advisable to avoid a few mistakes. Making these mistakes can hamper your profits which are something you never want. Take a look at eight major pitfalls that you should avoid at all costs –

1. Lack of Originality - Most mobile applications fails to understand the need of originality and thus fall into the endless rut of lacking sales. It is important to establish your niche before even conceptualizing the mobile application. What kind of audience will you be serving? Will people get benefitted from your application? Etc. are some of the questions that you must never ignore.

2. Underestimating the Market Competition - It will hardly be a chance that your business doesn’t have rivals. Market competition is prevalent for all domains and is also considered healthy enough. But when you are planning to launch your own mobile application, it is a must that you estimate the current market competition and challenges well before proceeding. Potential hurdles will be brought if you make this mistake.

3. Creating Multiple Applications at First Place – If yours is a startup, chances are that you have low funds to start with. Creating multiple mobile applications for different platforms can be a costly idea. With the limited number of resources and money in hand, it is essential that you skip launching the application for both iOS and Android at the same time. To avoid this mistake, you can analyze the audience first and can then proceed to choose the right app platform.

4. Lack or Excess of Features – This is a common mistake that most startups make, by either packing too many features or minimum features in their application. It is essential that you understand the functionality you want to offer through your application first and then proceed with the design. Make sure that you remove complexities from the application at least in the beginning. You can always add more when your users get a hang of the application.

5. Unattractive User Interface – User Interface is the point where your business interacts with the audience. Most startups ignore the importance of a simple and attractive user interface and thus suffer the consequences. With tons of mobile apps available on Google Play and Apple App Store, an easy and attractive user interface catches attention and retains users.

6. Ignoring the Analytics – Analysis is a major part of launching an application and should be included well in your post app management strategy. Just the way you track interactions for your business website, tracking for the mobile app is also a must. You can use Google Analytics tool for this task. It will provide you the real-time numbers for user interactions, retention rates, app engagement, etc.

7. Poorly Tested Application – An application filled with bugs is frustrating enough for your users and unproductive for your business. Your targeted audience is likely to switch to some other application when yours is filled with bugs. A poorly tested application is a major mistake that you can’t ignore to miss. Make sure that at least 80 to 90% of the bugs are removed before you even launch.

8. Marketing Application After Release – Marketing is directly connected with your business as it brings potential sales to you. It’s simple if people don’t know you they won’t buy from you either. Marketing the mobile application after it is launched is always a major mistake; you will simply be wasting time by doing so. Start the marketing campaign 3 to 4 weeks before launching your mobile app, this will bring you sales right from day one.

It is always a great idea to hire iPhone Application Development Services Company USA for a profitable startup website. Don’t wait! Begin making profits from day one.

7 Benefits of Opting Android as the First App Development Platform for Your Startup

Planning to launch your startup mobile application? You must already be wondering as to which development platform you should choose. Will iOS be right for you or the Android? Which app development platform is lucrative for you? These must be the questions straining your mind. Having a mobile application for your startup is the best thing you can do and you must go for it.

According to the recent statistics, Android ranked the top Smartphone platform with 52.8% market share. This makes it clear that you need to get expert Android App Development Services USA for the development of your application. Here are seven major benefits of opting Android as your first app development platform, take a look:

1. Popular App Platform – Android is a very popular application platform used by millions of users across the world. In fact, it even beats iOS when compared on the scale of popularity. Google is consistently upgrading the capabilities of the Android operating system and with every new version; it is becoming even more amazing.

2. Has Viewer Base of all ages and Social Groups – When compared with other mobile operating system, Android is most diverse and usable mobile OS across all ages and social groups. Even iOS can’t beat it on this factor. Android has a loyal viewer base of all ages and social groups, which means that you will have access to more audience for business.

3. It is Open Source – Android community offers open source benefits such as licensing, flexibility and freedom of development. The open source community of Android provides you freedom to build profit and non-profit solutions. It will be an easy time to build your application on the open source platform and deliverables are always cutting edge.

4. Easy to Carry App Development – Development on android platform is comparatively easy to carry than other operating systems like iOS. The APIs of Android platform are easy to understand and simple enough to carry. The complexity of developing an Android application is low enough, so it is a great choice for businesses that are starting up with their mobile application.

5. Targets Huge Chunk of Audience – If your business model is to target larger chunk of the audience in the least time then go for Android application development first. It takes patience to build a loyal customer base on iOS but the same can be done easily and effectively on Android. The larger user base also supports you in this task.

6. Ease of Integration – The best feature of Android platform is the ease of application integration to the Smartphone. You will face the least hassle in integrating it to the Android devices that you want. Also, you can easily customize the application depending on your own requirements. This serves as an additional benefit for your startup application.

7. Ease of Finding a Dedicated Workforce – It is easy to find dedicated workforce for Android development when compared to iOS or any other mobile OS platform. Android development is comparatively easy to carry and there are plenty of resources that you can find for this job. You can easily bring in a few resources for this task and can even outsource it to professionals.

You can hire an Android App Development Services Company New York to begin your excellent startup application business. Begin your profitable business journey now!

5 Reasons Why Choosing HTML5 Is Necessary For A Profit Friendly Business Website

Are you planning on developing a profitable E-commerce website? Designing is the first step to do so. Your website tells a lot about your business and requires your active participation to ace its goals. Since technology is ever so changing, it becomes a necessity to have a trendy and feature supporting web design for your users. Nobody has got time and interest to scroll your website, so you have to make it interesting to amplify your sales leads.

You might have already heard of HTML5 Web App Development Services USA but have you actually put it in practice? HTML5 is a revolutionary web designing language that holds immense potential to keep your users hooked on it. If you are still skeptical about implementing it to your website design then here are top five reasons why you must –

1. New Tags Means Enhanced Features – Unlike previous versions of HTML, HTML5 supports a number of new tags for structure, form, scripting, and formatting of content on the web page. Tags basically enhance the code by promoting more features on your website. Also, you can easily embed video, audio, and Geolocation on your web page with HTML5.

2. Produces Cleaner Code – Producing simple, easy, and clean code for your website is essential for easy debugging. This not just help the designer identify the flaws in the code but also minimizes the time you spend on correcting those problems. There are additional tags for section, article, header, and footer for organizing the content.

3. Provides Smarter Storage – Smart storage is a feature that enhances the value of HTML5 in designing. Due to its implementation, both security and performance of the website are enhanced to a great extent. Also, web applications can be easily maintained and run without the need to update any plug-in. You will have an easy time dealing with storage details when your website implements HTML5.

4. Supported on all popular browsers – Browser incompatibility is usually a big issue that arises with websites. For instance, you have created the best operational design for your website but the moment you operated it on Google Chrome, a number of features just halted. No business website should run like that, you need a design that can work perfectly on all the browsers. HTML5 is supported on all the latest browsers such as Google Chrome, Mozilla Firefox, Opera, Safari, IE9, etc.

5. The code is Mobile Friendly – The idea of having a computer in your palm has become a reality and it is essential to have a mobile friendly code. HTML5 is highly compatible and friendly with mobile usage. Also, it is already supported on a number of browsers, so you can simply translate your existing design with your mobile. The responsive feature is also a bonus addition that will upgrade your website’s visibility.

Reach to expert HTML5 Development Services USA for the implementation and you can translate amazing business benefits out of your design.