“Marketing is no longer about the stuff that you make, but about the stories you tell” – Seth Godin
In a couple of decades, we have witnessed a drastic shift in the marketing approach used by the brands. The entire way of persuading and selling has transformed from a static to a dynamic one. Customers are no longer passive, they have an urgency to interact and failing to this will only affect your business. Every brand is believed to have a story that comes from its goals, way to work, ideas, and expected beliefs. This story needs to be projected in a way that the audience appreciates not just products or services but also the entire ideology of the brand.
Social Media Optimization is the technology that empowers your brand to do it all. You can develop amazingly engaging social presence to expand your customer pool and earn greater returns. If you are a small business, chances are that you will be struggling with establishing a strong online presence. At this point, you can reach for an expert and Affordable Social Media Optimization Services USA as they may help you derive desired results with little effort. You can also consider doing it yourself and this write-up is going to tell you how.
The social media strategy that you can follow greatly differs when your online business is all about selling the services rather than products. You need an SMO strategy that can be effective enough to bring you qualified leads. Implementing the right social media platforms is also really important when you are looking forward to reaching the right clients in the least time. Here are some of the most influential social media platforms that you need to keep on top priority in your SMO plan:
Facebook – Facebook is the most prominently used social media platform which is used by more than 1.5 billion users monthly. This is counted as the best social platform for startups and small businesses to make a presence. Creating a Facebook profile is a must especially when you want to make a brand presence and build a strong network. You can create the buzz with the help of organic and paid methods.
LinkedIn – LinkedIn is a platform that connects clients with businesses directly. It is the best professional network that doubles up as a business connecting platform. It serves to be of great advantage for B2Bs and bridges the available gap with the help of authoritative profiles. A sound LinkedIn profile is said to bring incredible offers to a business.
Quora – People have questions that they want to ask, sometimes for the services as well. A well-maintained Quora profile brings you a chance to communicate and interact with the prospective clients. It is easy enough to initiate meaningful conversations which eventually project your business with authority on the internet. A proactive and engaging Quora strategy is bound to build an active following and greater business.
Google+ – Google+ is often the most neglected social media platform and is yet so powerful. It is proven to boost not just the social presence but also enhances the SEO rankings. Google prefers to rank its own platforms higher in the search results and you need this kind of exposure when you are a service based business.
YouTube – YouTube is the second largest search engine and provides an excellent social edge to service based businesses. However, it needs to be used right in order to gain maximum branding benefits. B2B and B2C businesses should consider putting engaging content on YouTube, which isn’t that easy but is yet worthy of creating a brand image. Enforcing this social platform will be the next step to your social media presence.