Businesses dependent on technology requires adapting to it as quickly as they can. No matter what kind of startup you may have, adhering to new trends and evolving the business technology should always be your priority. Having a well-working mobile application is something that will bring you potential returns. It is known to bring maximum conversions even more than what a mobile website can do.
As per the 2017 mobile marketing statistic, there will be 218.3 million users in the USA accessing the internet through their mobile phones. Also, this number is predicted to grow a lot more in forthcoming years. Since a huge user base is blooming on the mobile device, it becomes essential to invest in Android or Custom iOS Application Development Services. Having a professional mobile application will enhance your customer interactions while bringing repetitive sales.
If you already have a mobile application for your business or simply planning to get one, it is advisable to avoid a few mistakes. Making these mistakes can hamper your profits which are something you never want. Take a look at eight major pitfalls that you should avoid at all costs –
1. Lack of Originality - Most mobile applications fails to understand the need of originality and thus fall into the endless rut of lacking sales. It is important to establish your niche before even conceptualizing the mobile application. What kind of audience will you be serving? Will people get benefitted from your application? Etc. are some of the questions that you must never ignore.
2. Underestimating the Market Competition - It will hardly be a chance that your business doesn’t have rivals. Market competition is prevalent for all domains and is also considered healthy enough. But when you are planning to launch your own mobile application, it is a must that you estimate the current market competition and challenges well before proceeding. Potential hurdles will be brought if you make this mistake.
3. Creating Multiple Applications at First Place – If yours is a startup, chances are that you have low funds to start with. Creating multiple mobile applications for different platforms can be a costly idea. With the limited number of resources and money in hand, it is essential that you skip launching the application for both iOS and Android at the same time. To avoid this mistake, you can analyze the audience first and can then proceed to choose the right app platform.
4. Lack or Excess of Features – This is a common mistake that most startups make, by either packing too many features or minimum features in their application. It is essential that you understand the functionality you want to offer through your application first and then proceed with the design. Make sure that you remove complexities from the application at least in the beginning. You can always add more when your users get a hang of the application.
5. Unattractive User Interface – User Interface is the point where your business interacts with the audience. Most startups ignore the importance of a simple and attractive user interface and thus suffer the consequences. With tons of mobile apps available on Google Play and Apple App Store, an easy and attractive user interface catches attention and retains users.
6. Ignoring the Analytics – Analysis is a major part of launching an application and should be included well in your post app management strategy. Just the way you track interactions for your business website, tracking for the mobile app is also a must. You can use Google Analytics tool for this task. It will provide you the real-time numbers for user interactions, retention rates, app engagement, etc.
7. Poorly Tested Application – An application filled with bugs is frustrating enough for your users and unproductive for your business. Your targeted audience is likely to switch to some other application when yours is filled with bugs. A poorly tested application is a major mistake that you can’t ignore to miss. Make sure that at least 80 to 90% of the bugs are removed before you even launch.
8. Marketing Application After Release – Marketing is directly connected with your business as it brings potential sales to you. It’s simple if people don’t know you they won’t buy from you either. Marketing the mobile application after it is launched is always a major mistake; you will simply be wasting time by doing so. Start the marketing campaign 3 to 4 weeks before launching your mobile app, this will bring you sales right from day one.
It is always a great idea to hire iPhone Application Development Services Company USA for a profitable startup website. Don’t wait! Begin making profits from day one.