Simple is always attractive, so a simple banner design that is appealing at the same time works wonder.
The banner should be not too cluttered with texts and graphics but should have a proportionate mix and unity should be maintained.
Colors should not contradict your message. Choosing the right set of colors to in compliance with the message is equally important.
It’s a mistake if you think that only graphics lead to banner success. A strong and catchy copy (text) to carry the right message is essential.
Readability is what makes a good copy successful. Unless a viewer is able to read clearly what is written, the message fails to be conveyed.
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