Category Archives: PPC

Five Nerve-racking Challenges That Every PPC Strategy Experiences While Implementing

Which is the best online marketing strategy to create instant sales? Ask any marketer and they will promptly suggest PPC! When it comes to marketing your product in the online world, digital marketing comes to be of great use. There is something for every need, you have SEO to create visibility without paying money and then there is PPC which brings instant visibility but only when you pay a little commission to the Google. Paid marketing has really expanded all these years and it is not just a strategy that is only used by the elite businesses. PPC is for everybody, be it a small business or a multi-process business.

PPC can be done all by yourself, however, expertise in it is essential to safeguard your money and that’s why you need to reach to expert Pay per Click Management Services in Australia. Nearly every business is deploying it and generating leads is becoming difficult each day. Even the masters of PPC are likely to face a few challenges when they begin the campaign for their clients. It is always good to identify the challenges because only then one can be able to find plausible solutions. Here are five major challenges that can be faced by your PPC campaign, take a look:

Low Click-Through Rates – Click-through rate is the measure of the number of visitors that hit your ad-copy after finding it on the internet. CTR is an important measure in both paid and organic world of marketing. The value of CTR you attract from an ad-copy is greatly affected by the keywords you are targeting, ad content, and structure of the advertisement. 3 to 4% CTR is considered quite a good number and the best way to boost the number is to raise the bid and experiment more with ad-copy.

Low-Quality Score – Higher bidding can be a serious problem for your reserved PPC budget and to counteract this you need to increase the quality score of your ad-copy. Quality score is assigned by Google as a metric to rank different PPC ad creators based on a number of factors. The higher your quality score will be the lesser you are going to pay for placing your ad-copy. You can optimize your ad-copy, create a relevant landing page, decrease website loading time, and take other actions to increase it.

Increased Ad Spend – PPC ads can be hefty especially for the businesses that don’t know how to do it right. Focus on really competitive keywords will eventually increase your ad spend without any benefit. Most businesses tend to face this challenge right when they are starting off in the industry. It is important enough to measure simultaneously and place a bid appropriately before you commit some major losses.

Higher Bounce Rate – You might have succeeded in the motive of capturing the right kind of audience but is there higher bounce rate? PPC ads face this trouble when the target customers make a click to the ad-copy but then bounce back once they arrive on the web page. The thing that possibly gone wrong is that the landing page isn’t fully optimized, you got to find ways to make your prospective customers stay on the website. Create separate landing pages for every ad copy and try to adapt proven tactics.

Low Conversions – The ad-copy may be perfect looking and could even be making the users stay for long on your landing page, yet if the leads aren’t converting then there is just no use. Low conversions are characterized when there is an underlying flaw in the landing page; you probably aren’t focusing on call-to-action properly. Put images, headings, content, and call-to-action button in a way that it can invoke sales.

The strategy is the key when you are planning to make conversions with PPC!

5 Reasons Why Investing in Pay per Click Strategy is yet an Amazing Idea for your Startup

Digital marketing is the new way to market products in a virtual space that we all are connected to. The Internet has dramatically transformed the way we perceive a brand and make our purchases. Smart businesses are using this space creatively to invoke their sales and you too need to catch up with this trend. If you have a business which is new and needs people to be brought on your website then PPC is the ideal implementation for you.

You might have come across the saying that ‘organic sells better than paid’ but paid advertisements still got immense potential. So even if you have a small startup, PPC can entirely transform the way you make gains. You don’t even need to go through technicalities, just appoint expert Pay per Click Management Services Australia and carry your paid promotions amazingly. Here are five major reasons why you should rethink to adopt PPC in your implementation portfolio –

1. Paid advertisements are still clicked – If you think that only organic links receive the user clicks then you should think again. Paid advertisements appear in a number of places, it tops in Google search results and is even displayed in partner and display network of Google. The scope of paid advertisements is huge as your visitors come from a variety of channels other than search alone. Unlike organic searches, that require tremendous effort to keep up, paid ads receive as many clicks to keep up your profits.

2. Paid ads represent promos and offer better – No matter how brilliant organic links may work, paid advertisements have a distinct charm when it comes to representing promos and offers. Most E-commerce businesses want to translate their sales during sales season and paid ads greatly help with that. You can easily create an effective campaign with the use of few attractive words and other attributes. Since the ads run for a brief amount of time, you will find no problem in extracting the sales.

3. You can filter your audience – Paid advertisements have a lot of benefits when it comes to optimizing the copy for your audience. Your audience need might vary a lot from some other company and PPC greatly takes care of that. With a few adjustments in location, network, and age, you will be able to reach your ideal audience that can be converted into sales. You will be really amazed how this can affect your business productivity for good.

4. You pay only for the click you receive – PPC appears really costly but it isn’t. You only pay for the clicks you receive and with right landing page, it is easy to convert viewers into customers. Paid advertisements work on a bidding system where you have to put the amount based on competition. The key to converting most of your clicks is to measure and optimize as you go. You can then put more budget as you learn to expand your visibility on paid medium.

5. You can turn up profits faster – Organic visibility is excellent but it definitely takes a lot of time to bring it into implementation. PPC, on the other hand, is quicker and easier way to reach your audience even in stiff competition. Even the most famous social platform like Facebook is utilizing paid campaigns to attract the visitors and more visitors means better sales.

There is no reason why you shouldn’t go for Pay per Click Management Sydney. It can amplify your startup visibility and will make you churn the profits in the least time.

Go for PPC to upgrade your visibility a step further!

5 Pay per Click Pointers that will upgrade the Visibility Performance of Your Business

Pay per Click (PPC) is probably the most ignored yet so potent digital marketing technology for your business. A number of people find it intimidating enough because of the monetary threat it may bring to a business. You might not know that PPC is certainly the best strategy to cater your need for instant visibility and greater profits, but only if used judicially. If are already focusing on building the organic reach then it’s time you boost your efforts with paid marketing. A successful PPC campaign will make you more reachable to the new audience with the least investment.

Developing a successful campaign PPC requires you to assert quite a few points. You can either hire specialized support for Pay per Click Management Sydney or can even begin by setting your own AdWords account. These five PPC pointers are going to enhance your campaigns even better –

Create an Action Plan – Just like any particular digital marketing strategy, PPC also requires an action plan. You can assess your business services and how they can help your targeted customers. Plan what kind of promotions you can carry with your PPC campaigns. You need to pick a service and then streamline the things that would be needed to make the campaign influential. Carry market research if needed, to assert the kind of products your targeted customers search for.

Develop a Keyword Bank – Keywords are quintessential for running a successful PPC strategy. Be on a constant lookout for bankable keywords and make a list of it. You should also analyze the keywords used by your competitors, are they targeting certain specific keywords? Here you should also underline negative keywords that you are going to use for your campaign. Negative keywords help you in filtering out people looking for specific results. Using the right set of keywords can definitely promote your campaign and can save you from putting your money in useless ads.

Filter your Click Priority – As we already know people type in keywords to search Google and not all serious buyers are hovering on your ad campaigns. There are times when the paid clicks are useless and don’t drive any sales for your business. To avoid those scenarios you need to filter your ad copies and make them sales compatible. Most of the serious buyers type specific set of keywords like “Red Velvet Cupcakes in Sydney” to make their purchase. Planned and filtered ad-copies works best for driving serious clients.

Optimize your Website – Creating a PPC campaign isn’t enough, you got to create a perfect landing page to attract your customers. The high bounce rate of your website is no good to your business. You can begin by redesigning your user interface with the right placement of fonts, colors, ‘buy now’ button, etc. Make sure that the website loads and functions seamlessly as customers can turn up frustrated and can quickly lose interest. You can place the deals and banners at top most space to inspire their buying decision.

Analyze and Adapt – Paid campaigns require frequent analysis and examination as soon as you are done with campaign creation. You can do this by keeping a consistent eye on your AdWords account; keep adapting your Ad copies as per visits. If you are not getting the desired conversation then you must make some changes in Ad copies or landing pages. Conduct tests against all those changes and experience how convertible your campaigns become.

You can easily consult specialized Pay per Click Management Services Australia for testing and implementing all these points. Convert greater sales by boosting your visibility with PPC!