Category Archives: PPC

Important Questions That a Business Must Ask Before Integrating PPC in its Marketing Strategy

Internet Marketing is a consistently upgrading domain with attractive benefits of being found. A visual contrast can be seen when a company deploys internet marketing as its primary option and the ones that don’t. The ones that practice it enjoy the viewer exposure, brilliant sales leads, amazing profits and conversions as a result. It is necessary to provide the edge of internet marketing to a business, no matter what size or type it may be. There are two different ways of handling internet marketing, one is organic and the other is paid. Organic marketing has its wonders but paid marketing is equivalently useful when deployed right.

For the businesses struggling with paid marketing campaign management, hiring professional Pay per Click Services in Vancouver will be a wise choice. PPC involves bidding and placing your own money for the purpose of visibility hence it can be a tough choice to make. If you are new to this form of marketing then here are some of the important questions that are worth asking before you invest in this strategy:

Do I actually need PPC service? – There is often a cloud of confusion in PPC beginners as they don’t know if they need to stick to organic marketing only or should they proceed to paid marketing arena. Definitely, PPC can be a big switch for a small company that may have just started with paid marketing. You can go for the PPC when you are looking for instant visibility of your campaigns and for cutting down the competition to rank on top.

What amount of money will I need to invest? – This can be an important question for small businesses because PPC is supposed to be a hefty investment. It is necessary enough for a business to know how much funds they need to successfully accomplish this campaign. Depending on the existing keyword competition, PPC can be started for a low or high price. Now this one will appear to be a vague idea but know that you don’t really need to spend a huge unnecessary amount.

How PPC actually drives the traffic? – You might be well confused as to how PPC can actually bring you qualified traffic and thus you will end up asking this question. As the name suggests, PPC allows you to pay a specific amount of money for each click that you receive and the campaigns created are great audience targeted so you are more likely to do business with them. You can expect to drive excellent amount of traffic to your website from PPC.

What kind of conversions should I expect? – You might have agreed on the benefits of PPC and would want to give it a try but suddenly the stated question about conversions may pop up. Going the paid route of marketing is all about knowing your benefits and you need to understand the conversions process. Paid marketing conversions can be tracked on the Google AdWords account and you may track it anytime.

How to measure the ROI? – Collecting the leads is one thing and generating profitable ROI is another. It is extremely important to measure the ROI for a PPC campaign and asking this question is kind of important. Profits for the PPC campaign is measured in three ways namely, Return on Ad Spend, Return on Investment and Profit per Impression or click. Consider to use them all or a combination of them depending on what you want to measure.

Do I need professional assistance for the PPC? – There is a common myth that in-house marketing teams provide better results than outsourcing companies. However, you must know that it is up to the experience that the team holds and not the size or placement of it. You may find plenty of professional companies providing you profitable pay per click management in Canada. Their experience of handling PPC campaigns is something that can greatly benefit you and it can be excellent for you.

Invest in professionally paid marketing strategies and see how your visibility and profits grow!

SEO and PPC: Top Six Benefits of Integrating Two Major Digital Marketing Techniques

Digital Marketing is a profuse domain with multiple subdomains and plenty of techniques to derive great business benefits. A majority of companies think that they need to use only a specific digital marketing technique for great sales but the combination is always believed to be amazing. In fact, you can drive greater sales, better brand visibility, brand trust, conversion rates, etc. with a specific combination of digital marketing services. To put some light on this topic, we will be explaining you integration of SEO with PPC and how the combination can be fruitful instead of stand-alone implementation.

So let’s get started with top five benefits of integrating SEO and PPC. You can either do it on your own or can get it done through expert SEO Services Vancouver.

Dominate Organic and Paid Results – When you integrate SEO and PPC, the most important benefit you avail is the ability to dominate over organic and paid results. SEO brings slow yet sure brand visibility through keywords while PPC helps with prompt but paid brand visibility. Create a perfect proportion of paid and organic visibility by short listing specific keywords. You will thus be able to create instant campaigns using PPC while paying long-term focus on organic SEO.

Improved User Visits – Want to increase your website visits abundantly? Integrate SEO and PPC. This combination is a foolproof way to improve consistent user visits on your website. Your website will be able to receive better CTR (Click through Rate) when you combine both SEO and PPC implementation. According to various statistics generated on research, users are more inclined on clicking a link when they observe advertisement and organic link simultaneously.

Improved Keyword Usage – You business might have been focusing multiple keywords for business conversion but having just an organic strategy is not sufficient. Attain that perfect balance of SEO and PPC keywords strategically. Start by making a list and mentioning keywords in order of their priority of focus. You can then use PPC specific keywords for events or deals during special occasions and SEO specific keywords for a long haul. This will save you effort as well as money during implementation.

Increased Conversion Rates – Integrating SEO and PPC has been believed to draw increased conversions when compared to stand alone practice. Since these two works on different areas which are paid and organic, it means more visitors will be attracted to the business. Conversion of as high as 200 percent has been observed with this integration.

Improved Brand Value – Does the main focus of your company is to improve brand value? By integrating SEO and PPC you will be able to have better brand value in the least time. As we all know, a brand is known through its recognition and creating it inconsistent manner is important. By combining PPC and SEO you will be able to reach much wider audience along with better CTR. Also, your competitors will be left behind with this implementation.

Optimized Expenses – PPC is always paid and hence an expensive alternative to grabbing users. When you combine SEO with PPC you can expect a great meltdown in the cost of optimization. Paying lots of money is not always the best way to grab users but strategically minimizing is indeed. You will be amazed by the reduction of your operating cost by this implementation.

To get the right balance between SEO and PPC for your company, reach to expert Pay per Click Services Vancouver. Professionals not just know how to deal with various scenarios but also promote best business benefits at all times.