Inbound marketing involves a deep understanding of the consumer-buying journey such that they can be attracted using relevant content and value addition at every touch point.

The aim is to create need-gratifying content that has the power to cultivate leads into end-customers. From setting up your software to managing it, we hold your hand every step of the way as you attract, convert, close and delight users.

Content Generation - identifying a new topic you want to write about, deciding which form you want the content to take

Content Generation

When it comes to inbound marketing, content will always be king. We use a cohesive blogging, social media and content strategy to attract visitors most likely to convert. Quality content also comes with the added benefit of much-needed SEO juice and precious backlinks.

Customer Lifecycle Marketing - It is the term that defines all strategies businesses use to attract clients, convert and retain

Customer Lifecycle Marketing

We track the entire lifecycle of your customer, including the how, when, what and why’s of their purchase. This ability to trace their journey lets you optimize your strategy and add definite value at every touch point.

Lead Generation

Businesses run on leads. Our lead generation solutions allow you access to advanced data that can help you convert random visits into quality leads. This is aided with an in-depth analysis of consumer buying behaviour to actively drive conversions.

CTAs & Lead Nurturing - It is an image or line of text that prompts your visitors

CTAs & Lead Nurturing

We use compelling content and convincing CTAs to nurture leads and ensure that the reader is given exactly what they came looking for. Once contact is established, we continue the conversation by providing relevant content that is valuable to every kind of persona. In this way, your brand is able to gain trustcredibility.

Creating Landing Pages - Create eye catching headlines

Creating Landing Pages

A well-designed, well-organized landing page lays the groundwork for higher conversion rates. We channel our efforts towards developing an exclusive web page that describes your offering, USP and benefits. This page is separate from your main website and is put together to achieve a singular focused goal. The aim is to push the customer into the purchase funnel so they can be nurtured and eventually converted. Additionally, we also develop specialized lead generation pages to capture user information and use it to your advantage.

Marketing Automation

From attracting the right visitors to converting the right leads, even the smallest step of the inbound journey can be automated. We set up and manage Hubspot software to streamline your workflows and put your sales, CRM and marketing needs in auto-gear. With automation of e-mail systems, we keep your user base engaged and more likely to perform desirable actions.

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications


To delight your customers and ensure fruitful engagement, analyzing and reporting is a must. We track important metrics such as buying history, browsing history etc. to gain actionable insights about users in the sales pipeline. This information is critical in determining behavioral patterns that lay the base for forthcoming marketing strategies.

Inbound Marketing Process
  • Targets and Challenges
  • We begin with studying your company’s concurrent journey to its present state of value. By assessing your business model and studying its objectives, we together lay the groundwork for building a successful brand.
  • Audience Personas
  • A crucial element of marketing is to understand and develop greater insight into the minds of our digital audience. Our audience personas are equipped in assisting you to understand your brand’s audience and establishing behavioural patterns.
  • Persona Development
  • Modern day consumers are always inquisitive and interested in highly engaging content and brand related information that enriches their personas. By curating digital personas of your target audience, we work with you to design winning to develop healthy brand relationships.
  • Creative Brainstorming
  • An engaging campaign and theme plan alone have the power to do wonders for your brand. We collaborate with you to create a strong communication plan and bridge the gap between you and your audience such that quality leads are converted into paying customers of the brand.
  • 3 Month Content Calendar and Development
  • With your long-term and short-term goals in mind, we develop content calendars for you, varied across all platforms and communication – taking care of everything from website information to social media posts.
  • Content Creation
  • Our inspired group of content wizards comes together to design the most engaging and creative content for your companysuited to its unique needs. The aim is to provide the user with relevant content and add value at every point. From experts in photography and videography to relatable and irresistible copy and design, we pay attention to the smallest detail.
Hubspot Technical Setup - Take your site live with HubSpot Marketing Hub Professional and Enterprise

Hubspot Technical Setup

A long lasting stronghold amongst your customer base, allowing us to develop relationships with potential consumers while maintaining brand loyalties with existing customers.fuel your growth and strengthen existing relationships.

Landing Pages & Development Flow Setup - landing page is the place where all your efforts come to fruition

Landing Pages & Development Flow Setup

In order to capture leads and contacts efficiently, we strategically place landing pages and contact forms in order to further develop brand relationships. This is a great way for us to ensure that the customers are in sync with relevant brand information and make complete use of the services provided.

Content Scheduling and Optimization - Optimize Your Posts to Earn Attention

Content Scheduling and Optimization

With the availability of automation techniques, your content can be easily scheduled months in advance with a strategic plan of release in place. The content can also be monitored and adapted to changes in communication – for an increasing level in engagement and leads.

Analytics and Reporting

We see your marketing strategy through and through – from its deployment to its conclusion. By analyzing leads, clicks, engagement and traffic generated via all digital platforms, we collect insightful information for you to understand and interpret the future of your company and brand.

Let's work together!