Social
We marry science and art to deliver effective social activity. As your digital agency, we follow an integrated approach to engage with relevant social communities, foster relationships and nurture consumers into brand advocates.
When it comes to social, mirroring strategies on different platforms doesn’t work out– what works on one may entirely fail on another. This is why our team of social strategists analyzes your business goals and studies the social landscape before we put together a tailor made plan. We follow an integrated roadmap to give your brand context and build its story, which is then narrated differently across different platforms. We specialize in:
Paid social is the most effective digital tool to scale up your social presence and realize marketing goals. We use our expertise in social media advertising to breakthrough social communities, spark conversations and deliver measurable results.
Numbers talk! We use a host of sophisticated social media reporting tools to track ROI and optimize social strategies. By monitoring, tracking and analyzing all-important metrics, we measure the brand’s over-all social success and identify resultant business opportunities.
What makes some brands more successful on social media than others is that they recognize their online consumers as people, as opposed to pixels on a screen. By understanding the interests, pains, needs and aspirations of these people, we undertake community building on social media to nurture a loyal group of followers and make them a part of our journey.
The right influence on social media is pivotal to success. As your digital PR agency, we amplify your online presence by getting the right people to talk about you, gain key media coverage, measure earned media, attract referrals and monitor social mentions of your brand.
Conversations are at the heart of social media. We act as your digital eyes and ears to monitor social media conversations and gain key insights about your brand, its competition and audience. All in all, if there’s anything being said about you, we’ll know.
Our creative team uses rich media – images, video, animations and editorial - to combine multiple levels of content and a stronger response.
A brand crisis doesn’t knock before its arrival and your online reputation can make or break your business. We use social listeningstrategy online reputation management (ORM)
[More About ORM]
Humanizing a brand is the need of the hour; showing that it has a personality, unique set of traits and most importantly, a social circle can go a long way in doing so. We develop user - generated content or UGC based campaigns to keep your audience engaged, inspired and give them a sense of belonging to foster loyalty.
Real relationships lead to real results. We leverage the power of Influencer Marketing to help your brand grow. By deploy a focused group of social media influencers, we your brand’s story to life, activate conversations and amplify campaigns on the right platforms. From selecting, contracting and negotiating, to preparing interesting content and creative design, we support you every step of the way to seamlessly integrate influencers into your marketing campaigns.
