All posts by Saurabh Mishra

About Saurabh Mishra

Saurabh Mishra is a Digital Marketing Professional at Aks Interactive Solutions Private Limited, a leading Digital Marketing Company offering complete development solutions for websites and mobiles. Saurabh has multiple years of experience in strategizing Online marketing Trends and loves learning new technologies.

5 Essential Tips to Maintain Excellent Online Reputation for Your Business

5 Essential Tips to Maintain Excellent Online Reputation for Your Business

Reputation is often considered a major factor for any kind of business be it offline or online. It has always been a sought character for businesses and would remain so in the coming future. It’s no secret that a company’s reputation whether positive or negative could transform the entire throughput of the business. With so many internet businesses available it becomes extremely difficult to trust and carry out purchase from them, hence customers often seek ex-customer reviews as a decisive factor before making a purchase. But there could be times when haters or competitors try to spread negativity to hamper the public image of a company or an individual.

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8 Effective Strategies Proven to Boost Conversion Rate Optimization of the PPC Campaigns

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Pay Per Click (PPC) Campaigns are known to bring the great set of business advantages to any company and that’s the reason why this digital marketing strategy is so popular. Believe it or not! The manner in which a company deploys its SEO campaign, PPC campaign or both becomes the deciding factor for the conversion rate yielded. There are various techniques that could jet fire your marketing campaigns for better brand value, sales, revenue and all round profit only if you know how to deploy them. In this blog, we would be discussing eight major pointers that would help your paid campaigns perform even better.

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Android vs iOS – Which Platform should you Consider for Your Business Application Building

Android mobile app development Often budding startup businesses ask the question “Should I choose Android or iOS platform for business application building?” The answer to this question could depend on various factors which we would be addressing herein.We know that having a website is not enough in this business progression; a dynamic website is a great way to display your business goals, products, and ideology. But in order to reach your customers in a personalized manner, you would require a mobile friendly application. Applications give a personalized experience to your customers by addressing their individual requirements. You could consider any one of two famous application platforms, Android, and iOS, or both depending on what your business objectives are.Android Platform –Android is an operating system for mobiles came into existence back in the year 2008 by Google, since then a series of version have come into the market. The platform was made to enhance the functionality of smartphones through a range of applications, helping a user with almost every activity he does in a day. It is currently the most famous platform in developing countries, especially amongst low or medium income group.  With Android mobile app development you could outgrow the possibilities of your business domain by targeting the developing customer market if it is your area of focus.Pros –

  • Ease of coding
  • Graphics support for both 2D and 3D
  • Open source platform
  • Hurdle free development environment
  • Frequent updates are easy
  • Creates advertisement supported apps

Cons –

  • Drives less revenue for same development cost
  • Application takes time to get to the market
  • Interface problems could arise
  • Security is not up to the mark
  • Software-hardware compatibility could be an issue

iOS Platform –IOS is world’s most used operating system for mobile developed by Apple Inc., working on Apple’s own hardware and software. The operating system was developed specifically for iPads and iPhones back in the year 2007, supporting different kinds of functionalities on these handheld devices. This operating system is hugely popular amongst people living in developed high-income countries; especially due to amazing add-on features.By choosing iOS mobile app development you could target a wide range of iPhone customers, also you could outgrow your business possibilities if you already hold an Android platform and wishing to target a whole new array of customers.Pros –

  • Secure application platform
  • Software-hardware hurdles never arise
  • Drives greater revenue on same investment
  • Application gets faster to market
  • Ease of testing
  • Customers pay for app usage

Cons –

  • Not open source
  • Applications are heavy
  • Programming is complicated
  • Application updates take time

You could weigh the pros and cons of both the platforms before taking a leap. The choice of the best business platform depends on your company’s customer focus, business goals and technical resources. 

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Responsive Website Design vs Custom Website Design: Which One should you choose?

responsive website design

Promoting business through internet is no new concept, in recent years we all have seen the unbelievable responses, even offline businesses are upgrading themselves to online. Whether you wish to develop a blog, e-commerce portal or your company’s website, having a reachable platform has numerous advantages in terms of business and brand value creation. We should first of all understand that to make a website or a distinguishable platform you would need an appealing interface, without which a website can’t survive the competition.

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Top 7 Reasons Why Every Budding Startup Should Invest in Content Management System

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How often you shop online? I know there are offline markets available but the comfort and ease of shopping online is just so amazing. Internet businesses are on hype, so whether it’s for clothes, groceries, electronics or anything else, we have humongous options all around. We know that we use Google search engine for almost every query and the website that pops on top gives us information and solutions for those queries. Having a website which displays your products and services online is just too important in this market scenario and if you are novice to web technologies and implementations then content management systems could be your ideal solution.

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