Category Archives: PPC

8 Effective Strategies Proven to Boost Conversion Rate Optimization of the PPC Campaigns

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Pay Per Click (PPC) Campaigns are known to bring the great set of business advantages to any company and that’s the reason why this digital marketing strategy is so popular. Believe it or not! The manner in which a company deploys its SEO campaign, PPC campaign or both becomes the deciding factor for the conversion rate yielded. There are various techniques that could jet fire your marketing campaigns for better brand value, sales, revenue and all round profit only if you know how to deploy them. In this blog, we would be discussing eight major pointers that would help your paid campaigns perform even better.

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Why You Need Practical Conversion Rate Optimization Strategies for Your Website?

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Internet marketing is a popular channel, through which you could carry out your product promotions and other meaningful activities. Having an E-commerce website isn’t sufficient for an excellent business. Your website would require more than that, there are some excellent marketing strategies that could highly improve your business visibility and conversion rate. With extensive spread of businesses across internet sometimes it could be practically impossible to reach your targeted customers. In fact there could be times when you would be spending a lot of money and effort on different marketing strategies still the result may not be as per your expectations. Your website might be facing a high bounce rate which might seem completely impractical at first.

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SEO vs PPC – Which Marketing Campaign You Need for Your Business?

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In this dynamic era of internet, online marketing is an indispensible component of all organizations, be it a small or mid scale. We all know how important Google search engine is in finding about anything. Basically we users just type in the Google search bar and get our answers in fraction of seconds, that’s why a strategic online promotion is always essential. According to a recent statistic 75% of users never scroll to the second page of search engine. This could be an eye-opening fact for your organization and the reason why you may not be grabbing decent amount of customers for your business.

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Few Incredible Reasons to Put Your Focus towards PPC and SEO Campaign This Year

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Internet is an active buyer’s paradise, with so many e-commerce websites on this dynamic interconnected system it is really easy to shop for everything that we need. The reach of internet is beyond boundaries, oceans and geographies; we can shop from almost any corner of the world and get it delivered on our doorstep. The dynamics of this technology had enabled us explore the best of everything; just as customers are reaching businesses, businesses are also reaching their customers through technology. Businesses today are progressive enough to deploy technology for their own benefit and internet marketing is one such domain that could be frequently used for the benefit of a company.

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