Category Archives: PPC

Golden Rules of Managing Google AdWords Campaign Cost For Your Startup

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Are you planning to create PPC campaign on your own? Pay per click is a digital marketing strategy that can be of great use when deployed strategically. Creating a campaign always comes easy, you just need to know the basics, set up an AdWords account, and rest can be accomplished. The thing that most startups stumble across is managing the campaign cost. PPC can turn to be quite hefty for a startup when not managed properly and hence you need to get the control in your hands. read more

Top 6 PPC Mistakes That Every Ambitious Startup Business Should Avoid

2017-03-20

Paid marketing is an important digital marketing strategy and should be used carefully in order to extract best benefits out of it. You must already know the importance of PPC and how it makes a great difference to your business. Not just it brings instant traffic but it is also a high ROI strategy that progressive businesses seek. For businesses just starting up, investing in PPC can make a huge difference to your overall profits. read more

8 Effective Strategies Proven to Boost Conversion Rate Optimization of the PPC Campaigns

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Pay Per Click (PPC) Campaigns are known to bring the great set of business advantages to any company and that’s the reason why this digital marketing strategy is so popular. Believe it or not! The manner in which a company deploys its SEO campaign, PPC campaign or both becomes the deciding factor for the conversion rate yielded. There are various techniques that could jet fire your marketing campaigns for better brand value, sales, revenue and all round profit only if you know how to deploy them. In this blog, we would be discussing eight major pointers that would help your paid campaigns perform even better. read more

Why You Need Practical Conversion Rate Optimization Strategies for Your Website?

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Internet marketing is a popular channel, through which you could carry out your product promotions and other meaningful activities. Having an E-commerce website isn’t sufficient for an excellent business. Your website would require more than that, there are some excellent marketing strategies that could highly improve your business visibility and conversion rate. With extensive spread of businesses across internet sometimes it could be practically impossible to reach your targeted customers. In fact there could be times when you would be spending a lot of money and effort on different marketing strategies still the result may not be as per your expectations. Your website might be facing a high bounce rate which might seem completely impractical at first. read more

SEO vs PPC – Which Marketing Campaign You Need for Your Business?

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In this dynamic era of internet, online marketing is an indispensible component of all organizations, be it a small or mid scale. We all know how important Google search engine is in finding about anything. Basically we users just type in the Google search bar and get our answers in fraction of seconds, that’s why a strategic online promotion is always essential. According to a recent statistic 75% of users never scroll to the second page of search engine. This could be an eye-opening fact for your organization and the reason why you may not be grabbing decent amount of customers for your business. read more