conversion rate optimization experts

Why WordPress is Still the Best Content Management System?

Do you know that the presence of WordPress as a Content management system has really helped the website development industry? WordPress is very broad and yet easily understood regardless of whom the user is. In fact, you do not have to be a professional in website development and design before you know how to use WordPress to create a simple website. All you need to do is the basic thing, and watch your website get up from scratch to fame. For me, I have no doubt when people come out to say that WordPress is the Best Content Management System. This is simply because I am very familiar with the WordPress CMS, and I also knew how long it took me to understand WordPress. Frankly speaking, I Never had to go to any institution or college in the quest to learn WordPress. Video Tutorials, online tutorials, and eBooks were just more than enough to help me become good and proficient, only fact is that I never had the opportunity to edit core files such as the PHP and Java scripts. Let’s take a walk down to the few reasons why WordPress has over the years grown stronger and Healthier until it became the number one amongst the Best Content Management Systems ever known. read more

ppc campaign management services

Let’s Get Acquainted with Pay Per Click Ad Campaigns

Today there are many marketing tools to promote your business online. And among the many today, we will have a deep discussion about pay-per-click management services and how it is an effective tool for you. PPC is one of the best tools for high ROI that is helpful in driving traffic to your website so let’s start with what is pay-per-click advertising. PPC ads are the ones that you often see on various websites or the google home page on the right-hand side under the banner of ads. These ads are seen when people search for specific keywords. The ad campaigns are created and run on several websites simultaneously as desired and the advertisers pay the publishers only if their ad is clicked. What does PPC do? Total control over your campaign: you get complete control as these ads are easy to handle. Highly targeted: you can create demographically filtered campaigns to get relevant leads and as well use other filters. Pay only for performance: yes you pay only when it’s clicked so no results, no payment. Timing: you can time your campaigns for hours when you think you might get more relevant leads.

Steps involved read more

Search Engine Optimization Services Delhi

What to Expect with the Possible Gains of Search Engine Optimization?

So, let’s just start with what SEO really is. Of course, it is Search Engine Optimization but the real question is that why do you need to care? For the very basic definition, SEO is a method of increasing website traffic by obtaining a high-ranking placement in search results pages of a search engine by following a set of techniques and strategies. So, now it is easily understandable that it is all about getting your website ranked higher than the others. So, coming to what was stated as the real question…Why should you care? Of course, you need to. Ok, you have a great responsive website, the products and services you provide are qualitative, and got some real content. But is that it? Are you sure people are viewing you? Because all of it would be a complete waste if it’s not visible. Would you be satisfied having your website ranked lower even when you have better things to offer? How are the people supposed to know that yes you are better? The only way to get visible and tell them is through Search Engine Optimization. So here are all the good reasons why you need SEO:

  • SEO strategies and tactics help you become visible by improving your rankings though of course there are techniques for it and it takes time, don’t expect instant results.
  • Users trust links that appear first and of course only the first page links get maximum clicks and have maximum open rates.
  • Of course increased ranking means increased clicks leading to increased user traffic to your website and yes don’t forget the revenue thus, generated.
  • It brings higher credibility to your brand and thus, even assists you to build your brand. Once your rankings are improved you can have a fair chance to overcome your completion.
  • In fact, SEO is one of the most effective tools to combat competition
  • Its affordable prices make it an all the more appealing option, to make it a part of the marketing mix. Lastly, having a good online presence is the best sales you can have and even better that its never off work. read more

  • Online Reputation Management Services Delhi

    It’s Time to Get it Right – Online Reputation Management

    In the modern arena if a marketer ignores online reputation management (ORM) then it’s really a bad take because ORM today is a tool that can make or break your brand image. Today’s user relies on search engine results for anything and everything he needs, be it a product, service, or just information. Online reputation management as the very name suggests is managing the reputation of your brand online for best search engine results and making it better. Some negative comments are often made by people who might be envying you and want to harm your image and if a user reads that negative review or comment then he develops a negative image of your brand or services. So, how does ORM handles the situation? read more

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    5 Quick and Easy Ways to Make Your Website More Appealing

    In this age, every business needs to have a website to survive, to grow on the vast web. But having a website alone doesn’t help, your website needs to be user-friendly and dynamic enough to represent your business as well as communicate with your target audience. To let your potential customers know about your existence and communicate your purpose, a well-designed, professional website is needed. But how do you create a website like this? What do you need to make it more dynamic and influential? Here we tell you how! These are some quick ways to make your website much more effective and dynamic. read more