In this dynamic era of internet, online marketing is an indispensible component of all organizations, be it a small or mid scale. We all know how important Google search engine is in finding about anything. Basically we users just type in the Google search bar and get our answers in fraction of seconds, that’s why a strategic online promotion is always essential. According to a recent statistic 75% of users never scroll to the second page of search engine. This could be an eye-opening fact for your organization and the reason why you may not be grabbing decent amount of customers for your business.
The two most important online marketing strategies are SEO (Search Engine Optimization) and PPC (Pay per Click). However both are different in their approach and the way they target the customers. SEO is known for promoting a website organically whereas PPC are sponsored links and purchased ads on a search engine.
Which one is better – SEO or PPC?
SEO and PPC both are known to target customers in a different manner, the main difference is that you need to pay each time a user clicks on your PPC campaign but you won’t be paying anything for an SEO click. SEO is about generating user traffic in an organic manner however PPC is never organic. However, both these campaigns are interrelated to each other and they could back each other for an excellent marketing strategy.
What are the scope and benefit of SEO campaign?
Research suggests that organic results are more likely to be clicked compared to paid results. Your competitors are using SEO for enhancement of their business hence you must consider giving it a go. These are some pros and cons of SEO -
Pros of SEO -
- Better ROI
- Increased traffic
- Results are permanent
Cons of SEO –
- Keyword competition could be really stiff
- Takes time to display results
- Unable to target specific customers
You could find expert Search Engine Optimization Services for your online marketing project. Getting professional help could be extremely helpful in improving your search engine ranking. You could also outsource your SEO requirements to a trusted company holding experience in similar domain.
What are the scope and benefit of PPC campaign?
PPC could be extremely beneficial when you aren’t able to reach your marketing expectations organically. This campaign is excellent in reaching a wide set of audience in least time. These are some pros and cons of PPC -
Pros of PPC –
- Produces immediate results
- Creates brand awareness
- Targeted specific customers
- Increased traffic
- Gets you edge over competitive keywords
- Set your own budget
Cons of PPC –
- Could be a bit costly
Pay per click management services requires intensive work and strategic implementation, hence getting some professional help could be really helpful.
Choosing a right strategy that combines SEO as well as PPC could be extremely beneficial, when clubbed together both these campaigns could bring you great results for your business.