Paid marketing is an important digital marketing strategy and should be used carefully in order to extract best benefits out of it. You must already know the importance of PPC and how it makes a great difference to your business. Not just it brings instant traffic but it is also a high ROI strategy that progressive businesses seek. For businesses just starting up, investing in PPC can make a huge difference to your overall profits.
You will be surprised to know that businesses make an average of $2 income for every $1 they spend in AdWords. There are plenty of success stories that tell how success can be achieved with perfect implementation of PPC. You can easily consult PPC campaign management services for this task, especially when you don’t have an idea about its implementation.
It’s easy to make mistakes when doing paid marketing. It involves a greater risk than any other marketing strategy since your money is at stake. Before carrying any PPC campaign for your startup business, try to avoid these six PPC mistakes for a better start –
Paid Campaign Running 24×7 – An ad-copy that runs 24×7 does no good for your business. It is necessary to predetermine the campaign duration and specific days it will run. You can optimize the paid campaign by removing the standard settings. This will prevent your ad-campaign from running all the time as you can select the right days and times to target the appropriate customers.
No Separate Landing Pages for Campaigns – Landing page is often the most ignored component of a PPC strategy. Most amateur businesses spend a truck load of money on bidding of paid campaigns but never make sure that their landing page is perfect enough and separate for each one. If each of your campaign redirects users to the home page then it’s time to rethink.
Un-Optimized Ad-Copy – Ad-copy is the first contact point where visitors decide whether or not they want to click it. The more appealing it appears the better conversions it is going to yield. Optimizing the ad-copies mean that you need to filter it according to the search or display network. Not every network can be favorable for your business since finding the right one can boost the ROI.
Not Using the Relevant Keywords – Keywords are vital for your paid marketing strategy and not using it judicially can cost you greatly. You need to use relevant keywords to match your viewer’s search. The more specific the keywords will be, the better. Try not to keywords that are too broad, as this will complex the capability of your advertisement. You can also use negative keyword list or ‘Broad Match Modified’ option for a more targeted search.
Ignoring The Geo-Tagging Option – Geo-tagging localizes your Ad-campaigns by making it visible in the area of your desire. Most businesses forget to implement this in their PPC campaign, which then leads to losing customers. If your business isn’t international then sticking to local geo-tagging becomes really important. This will make your business be more found and you will attract frequent sales as a result.
Not Using Ad-Extensions – Most PPC campaigns are simple and unproductive because of the fact that they miss out on the Ad-extensions. It can be a major mistake that you need to stop making immediately. Ad-extensions are free and you can utilize them to display things such as Sitelink. Implementing Ad-extensions dramatically raises your CTR and conversions eventually.
Benefit your startup business from expert PPC campaign management services and avoid all these mistakes for a profitable business start.