Off-Page and On-Page: How to Create Traffic Driven SEO Strategy by Combining Both?


Do you want to drive better user traffic to your website but don’t know how? Bringing organic traffic to any website can seem like a chore at first but it is easy to accomplish when you know the right techniques. As we all know, SEO (Search Engine Optimization) is helpful in bringing qualified organic reach but extracting quick results isn’t as simple as it sounds. However, it’s possible to combine different on-page and off-page activities to get prompt visibility and traffic.

Did you know? About 70-80% of user ignores the paid ads and focus on Organic Search Results. The statistic is enough to convince why you should take SEO implementation really seriously.

In this write-up, I will be taking you through certain essential on-page and off-page optimization steps that can bring abundant traffic and business gains. Also, you can observe all these features in your chosen search engine optimization packages. The information will empower you to achieve better value for money as you outsource your optimization needs.

So let’s begin by understanding crucial elements and strategies of on-page and off-page optimization, one at a time.


On-page optimization is about taking certain steps on the website for improving the search engine ranking. Since Search Engine crawls through millions and billions of website at a time, it is crucial that your website suffices to all the important optimization parameters.  Or in simple terms, you should adapt your website as per the visitors. Following are the factors you need to pay most attention to –

Page Titles – Page title displays the uniqueness of a webpage on the website and it is crucial to SEO. To get the most optimization out of page title, give unique and creative names to each. Instead of ‘Bathing Tubs’ type ‘Convenient and Safe Bathing Tubs’.

Meta Descriptions – Meta Descriptions are often neglected in the process of SEO by most websites. Keyword-rich descriptions generate high click-through-rate as these tend to appear with the search result.

URL Structure – Search engine friendly URL structures are more likely to bring traffic than their counterparts. Implementing SEO friendly website is all about adding concise keywords to the website URL’s. This will ensure that search engine crawler picks your website while comparing typed keywords.

Webpage Content – Content is a crucial factor for the optimization of a website. To improve on-page optimization, prepare keyword rich content that is creative as well. Keep the keyword density high on each page and try to add as many searchable keywords as possible.

Internal Linking – Creating different links and connecting them is another step that you need for the thoroughly optimized website. In the on-page optimization, you do this by connecting various website pages with the help of specific keywords. This element will ensure high page ranking on Google.


Off page, optimization is all about the activities done outside the website to improve ranking and visibility. The basic concept implemented here is that you need to develop creative content and submit that for high ranking. The entire work is done on various promotional websites and search engine picks that information to enable a high rank for you. Following are the factors you need to pay most attention to-

Content Submission – Creating and submitting interesting keyword rich content is a major step for off-page optimization. You need to create keyword rich articles, blogs, and press releases to bring up the visibility on search engine. Blogging is also extensively used here for maximum search engine exposure.

Search Engine Submissions – There are many other search engines other than Google and you should concentrate on them too. Do off-page optimization on Yahoo, MSN, Altavista, etc. to extend maximum reach.

Social bookmarking – Social bookmarking is an important element of off-page optimization in which quality backlinks are created for the search engine. It is a promotional activity wherein you can increase the user traffic effectively without much effort.

Cross-linking – Cross-linking is a process of redirecting users from submitted content to your website. Millions of successful business websites deploy this activity to gain visitors and to appear popular in the eyes of the search engine.

Business reviews – Although an indirect method to promote your website on the search engine, Business reviews can greatly help in building positive content online. You can ask your clients and employees to review your business on various sites like RateitAll, Stylefeeder, etc. for quality visibility on search engine.

Implement all these activities to generate abundant visitor traffic on your business website!

About Saurabh Mishra

Saurabh Mishra is a Digital Marketing Professional at Aks Interactive Solutions Private Limited, a leading Digital Marketing Company offering complete development solutions for websites and mobiles. Saurabh has multiple years of experience in strategizing Online marketing Trends and loves learning new technologies.

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