Social Media is one of the most powerful and influential marketing tools to create brand awareness. It’s hard to deny its significance, especially as the internet users across the world are exponentially raising. Going straight to the statistics, the growth in the active number of social media users is up by 21% since January 2016 with the exact 482 million new additions. With every passing year, social media has been gaining a better market penetration and there is every reason why you must be doing it now! read more

Social Media provides the sacred place to market your brand and products without working really hard. It can be your tool or your road-blocker depending on the manner you do it. Marketing on the social media might tempt you and it is really easy to undermine the importance of strategic work on it. You can fall into the trap of unproductive SMO easily and it will be realized later when hardly anything can be done. If you are an amateur marketer or someone handling their startup then you need to refine your SMO strategies by reducing the number of mistakes. Today, I will introduce you to some common SMO mistakes that you hardly recognize and how you can avoid them. read more